So, you want your business to be taken seriously. You’ve splashed out on a beautifully designed website and you’re all ready to take the online world by storm with the best website you’ve ever seen. But then you realise that you don’t have any copy for your website.
You think to yourself ‘I can write, I know my business, there’s no reason why I can’t pull something together’. And so you do. But your website fails to convert sales and you’re left wondering why.
I can tell you why. No matter how great your website looks it’s the web copy that will sell your products to your customers. That is why using a professional web copywriter means the difference between success and failure and whether your fantastic looking website delivers a return on investment or not.
Not convinced? Here are 5 reasons why you should use a copywriter:
1. SEO – Search Engine Optimisation
Before you can sell to your customers, they have to be able to find you. When it comes to writing copy for websites, a copywriter knows just how to write great SEO content that will make sure potential customers can find your website easily.
2. Look professional & sell
But it’s not just about your Google ranking, it’s also about appearing professional to your target audience. Three quarters of web users say they notice the quality of spelling and grammar on company websites and 59% say they wouldn’t do business with a company who made obvious spelling or grammar mistakes (source RealBusiness). So, bad grammar can be bad for business.
3. The hard sell
You may know your product better than anyone else but that doesn’t mean you know how to sell it better, especially when it comes to the written word. Using a web copywriting service means your content will be well structured, appealing and will make sure your customers know exactly why they need your product.
4. Keep it brief
It’s much harder to sell something in 10 words than it is in 100, but that’s what trained copywriters do – pull out the key messages, structure effectively and cut out the chuff. That is essential to draw them in when the average person spends just 10 seconds making their mind up whether to read the rest of a web page (Nielson Norman Group).
5. Make it shareable
The better the quality of the content on your site, the more likely it is that your customers (and others who stumble upon it) will share it on social. A few well-placed shares will increase your web visits massively, as well as increasing the reach of your brand.
Plus, deciding to use a copywriter means you will have more time to focus on what you do best – running your business!
Originally published on Westfourstreet.com as a guest blog