What I can do for you
Your website needs to work really hard for you. The hours you put into your social media channels or offline advertising will fall flat if users don’t find what they want on your website, so it really is worth spending time on getting it right.
I will work with you to devise the structure of your site, research keywords to help your SEO (or Search Engine Optimisation) and then create copy that will inspire your audience to sit up and take action.
From direct mail to conversion emails, however you’re reaching out to customers I can create subject lines that grab the attention, headlines that intrigue and calls to action they can’t ignore.
It can be really effective to have me work across your various marketing materials, both on and offline, to make sure you have a consistent brand tone of voice that runs across all of your content.
Whether you’re producing an online brochure or a chunky report I can manage the project for you. Give me the outline info and I’ll compile the content and manage it through various sets of amends until we have a fab end product. I’m happy to work with your designer or I can recommend other excellent freelancers to do the honours.
“When I started working on my new website I knew immediately that Angie was the person I wanted working on the copy. The process from start to finish was really fun, and when she sent the first draft of the copy she wrote I was totally in love with it! She did such a great job, and what she wrote really does sound exactly like me and my personality. I wouldn’t hesitate to work with her again, or to recommend her to others who need a copywriter to work with.”
Bhavini Lakhani, B81 Designs
However you communicate with your members, colleagues and clients, I can support you by making sure your messages are crystal clear, compelling and nurture trust and engagement.
I have experience of managing inhouse magazines, internal comms, membership mailers and email newsletters. Not sure where to start with your comms? I can help you formulate a plan too.
Blog and articles
Content marketing is so important in building brand authority. Top quality blog posts provide useful content for your site visitors, give you the chance to show your expertise and can boost your search rankings. I can pull together blogs on topics of your choosing, or provide ideas for content that would work for your brand.
I also have a background in editorial so if you need an article for a publication or an advertorial I’d be more than happy to oblige.
Editing and proofreading
Already pulled together some copy for your website or a publication but worried it’s too long/too wordy/doesn’t quite hit the spot? I can edit it down, pull out your key points and give it a good spruce up.
Just need a second pair of eyes to spot any errors? I can help with proofreading too.